Saji Mathews is a seasoned integrated marketing executive with over 2 decades of people management experience delivering highly successful performance marketing campaigns.
In each of the roles in last 12 years, he has put-on the entrepreneurial hat by successfully setting-up strategic business groups from scratch ranging from a full service advertising agency in Africa, Worldwide Centralised Marketing Services Hub for IBM, Marketing departments for 2 start-ups besides co-founding a design & content company.
Saji Mathews is a seasoned integrated marketing executive with over 2 decades of people management experience delivering highly successful performance marketing campaigns. He is well focused on B2B technology and consumer centric sales organizations. He has deployed strategic innovative approaches and smart business decisions to achieve market positioning, improved brand salience and created more customer success stories with insight driven storytelling on a number of high profile brands in the IT & Software, Consumer products, Banks, Telecoms, Personal Care, MedTech & Wellness, Fashion, Steel & Infrastructure.
Titan, Rasna, Dhara & Fortune edible oil, MTR, ITC Sunfeast, IBM, LENOVO, SABMiller beer brands, TOTAL Lubricants, Taj Hotels, Airtel are some of the leading brands that Saji has worked on.
Saji has worked in leading agencies like Ogilvy & Mather, DDB Mudra Group, Zen Communications, Africa during his long career in advertising.
Currently, Saji runs his own Brand & Business Consultancy, mentoring start-ups & established businesses to fast track their growth trajectory. On the weekends, he is busy Coaching & Mentoring learners from the Global MBA programme at upGrad Education.
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